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Disinformation & Trolls: The Impact on Social Media Marketing

Disinformation is more than just a buzzword. It is now a widespread phenomenon that threatens the truth and even our history. With social media, it is easier to splice facts resulting in the distribution of fake news by online troll farms. Join us as we have invited speakers to share their thoughts on how the spread of disinformation impacts the way we communicate and market online in 2022.

Speakers:

  • Tony La Viña - Human Rights Lawyer, Chair of the Movement Against Disinformation 

  • Reese Fernandez-Ruiz - President and Co-founder of Rags2Riches

  • Host: Viktor Kapunan - Social Media Strategist at Near Creative

Topics that will be discussed:

  • Understanding how disinformation spreads

  • Knowing the difference between disinformation from misinformation

  • Defining trolls and what to look out for when we encounter them online 

  • The effects of disinformation on social media marketing and communication 

  • Best ways to manage disinformation online

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