Gen Z is currently the generation with the most spending power and that is most active on social media. They are avid consumers of creative video content, especially Reels and TikToks. Knowing these marketing formats should be further tapped into, how can brands and content creators create a solid video/content strategy to appeal to Gen Z audiences?

This November 22, join us as we have invited a YouTube video creator, Raych Ramos to share her tips and insights on how to build a compelling video strategy for your audiences.

Topics to discuss:

• Understanding content trends and how these appeal to Gen Z audiences 

• Important elements brand managers, content creators, and creatives should be aware of 

• Navigating which content types you should be tapping into to create compelling content

• Knowing how to measure the effectiveness of your content