Product Seeding and Influencer Marketing
Emma Sleep
Metrics: Assisting the brand in working with 200+ celebrities and influencers such as Bea Alonzo, Kryz Uy, Rei Germar, Megan Young and more. 500% in ROI and +125% Average Annual Sales Growth YoY based on Sales from Influencer Marketing Campaigns generated in 2021-2023.
Near Creative helped Emma Sleep, who newly launched in the Philippines, to generate massive brand awareness through influencer marketing by partnering with the right KOLs, effectively crafting content that communicated their USPs and the Emma Sleep experience, and generate conversions.
Strategy
Strategy: Work with 200+ influencers of various niches and tier-levels for an always-on, conversion-driven campaign. Highlighting the brand’s USPs through creative executions, and building social proof on multiple platforms (Youtube, Instagram, TikTok, Facebook) over the course of our 3+ year partnership.
Metrics
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- Generated Php 4,751,027.23 in Sales for Emma Sleep
- Secured 21 Influencer Partnerships
- Generated 83 Social Media Posts
- 400%+ in ROI for the brand
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