NEVER HAVE I EVER

Video Production

Strategy

Singapore Tourism Board wanted to highlight new and unheard of activities to shift the perspective of Singapore as a tourist location. We partnered with Cebu Pacific and Julia Barretto to create vlogs on Thrill and Adventure, Food and Drinks, and Fashion and Lifestyle, highlighting all the fun activities with a "Never Have I Ever" concept so viewers could see Singapore in a new light.

Our Results

With this campaign alone, we garnered 1.1M views and 20,000+ engagements for all three videos.


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