K BY D&G
Influencer Marketing
K by D&G is for every modern king.
K by D&G is for every modern king.
Surprising Dad on Father’s Day
The Brief
K by D&G is a great scent for dads, and it was just in time for Father’s Day. The goal was to drive awareness for the K by D&G perfume through influencer marketing.
We chose to work with Leila Alcasid, Bibo Reyes, Chris Tiu and Maureen Schrijvers for Father’s Day. They spoke about their dads and showed stories of their surprises. Authentic and emotional heartwarming stories are always key to making influencer campaigns successful.
Our Idea
Reducing Toxic Masculinity on International Men’s Day
The Brief
K by D&G is for every modern king. We wanted to work with men who embody what it’s like to be a gentleman in 2020, and believes that it’s okay for men to show weakness, and feel fear.
We asked ‘masculine’ men to share what they think masculinity and being a gentleman means. They shared stories of how they treat the women in their lives and how showing emotions is healthy for men to do. We worked with Daniel Matsunaga, Luke Landrigan, Marlon Stockinger, Marc Nelson and Chris Banchero.
Our Idea
Both campaigns resulted in impactful brand awareness and engagement for K by D&G. The organic engagement of the posts were also above average for the influencers themselves.
Results
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