Going Further

Video Production

Slow computers should no longer exist in 2020 — Luckily there’s ASUS.

Slow computers should no longer exist in 2020 — Luckily there’s ASUS.

Microsoft, in cooperation with IPG Mediabrands, wanted to create a video for the launch of the new set of ASUS laptops. They wanted to feature the diverse functionalities of their laptops with an energetic, fast and exciting video.

The Brief

ASUS laptops are the athletes of current laptops. They’re sleek, powerful and fast. We worked with different athletes in the Philippines to nicely juxtapose with the new laptops. We also combined it with text graphics for a short, sweet and stimulating ad.

The Execution


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