K by D&G

Influencer Marketing

@itskylinealcantara3 This is my Dolce #RoseAttitude challenge! Ready to do this with me? #DGBeauty #DGDolceRose ♥️@dolcegabbana ♬ Keep Up - Chelsea Grams

Kyline: The Rose

Near was able to identify the perfect influencer partner for this campaign: Kyline Alcantara. The right influencer partnerships are always crucial to a successful influencer campaign. Kyline's persona was aligned with Dolce Rose. Aside from being an avid perfume lover, she also posts consistent TikTok dances, integrating the brand and campaign seamlessly into her content. Working with Kylie made the Philippines #1 in SEA for this global campaign, and her videos were within the Top 6 most popular videos under the trending audio.

Our Idea

  • Potential Reach: 4,820,000

    Earned Media Value: 455,000

    Total Reach: 1,559,225

    Total Engagement: 168,794

    Total Views: 1,115,200


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