3 Ways to Create Visually Striking Content to get Your Audience's Attention
Having good content is key in almost every facet of media, especially for content marketing strategies. This entails having content that uses creative and exciting visuals that really sets itself apart from others. But how exactly can this be executed?
How can one create not just good, but unique and striking content? Read more to find out!
Communicating with your audience through visuals
When it comes to creating content, there’s always a message or an idea that is trying to be put out in the world. We see that across media - film, tv, ads, art, and even on our social media feeds. A good example of this would be the Barbie film trailer.
From the first few opening shots of the trailer, we already get a taste of what Barbie’s world would be like through the high-heel scene and the overhead shot of Barbie Land. Through the intentional framing of these scenes, we can see that world-building is key to impacting the audience.
In the trailer, they also showed that there would be multiple Barbies and Kens of different races. Additionally, director Greta Gerwig created a setting that looks very similar to the world of Barbie toys. By making every scene from the trailer have vivid colors, textures, and lots of pink, the audience can truly see the Barbie that they’re familiar with and can connect with.
Brands and creators can learn here that it’s important to understand what your audience is interested in and what’s important to them. In the Barbie trailer, it was important for the audience to see the Barbie they have always loved and known, but at the same time, see how they can include more diversity in characters.
Another important practice to note is being attentive to detail. We can see how small things (like the high-heel scene) can create a big impact on the audience. So it’s good to note to pay attention to the little things as well - as these things can be the ones to leave the biggest impact.
PRO TIP: By keeping these things in mind, you’ll be able to establish concrete design elements, overall tone, and feel of your content to be able to connect best with your audience.
Beyond Video
Aside from the trailer, Barbie also released posters of the film introducing the characters for what dispositions their characters would be. Several people online were quick to photoshop these posters and use them as memes for celebrities, other people, or themselves.
This execution has made the film already more memorable as online users have taken the poster material to another life of its own. Other brands have also utilized this poster format as an opportunity to highlight their own brand.
Looking into branding elements and integrating the same innovative techniques for photos and posters can help brands and creators make something memorable for specific content. As shown by the Barbie memes, there will always be a brand recall because of the design elements used for the layout of memes.
More than meets the eye
Even for content creators, visuals are important when it comes to setting a scene in a TikTok video. This helps the viewer pay attention to certain details. With trends like the Wes Anderson trend, content creators are able to catch the attention of the audience through a familiar style that is all about details.
The trend emphasizes elements found in Wes Anderson Films: classic architecture, warm lighting, symmetrical shots, and light color-grading. What this trend also does is add more to the day-in-the-life storytelling that content creators and brand managers do.
Through this trend, creators have made TikToks that make moments bigger or capture the beauty in the mundanity of everyday life.
Brands and creators can be reminded here from Wes Anderson’s style videos that they can start producing content as well from a simple idea and create something that’s out of the box. Imagination is an important tool in making a visual layout for videos and other creative content.
TIP: Repeat to self: “Think like Wes Anderson or Barbie when creating content.” Maybe this will inspire you to create unique and impactful content from something simple.
Video content is still on the rise
As videos continue to be projected to be the key marketing format for the next few years, it’s crucial to continue to pay attention to how video content is made. Brands, creators, and just about anyone should be aware of important details and styles that will bring aid them in telling a story. Accessibility to tools and video tutorials online can also help creators and brands make the perfect visuals.